Thirty-nine percent of the people who took the Career Story Scorecard said the same thing: "I haven't thought about my career story, I just focus on the work."
These are accomplished professionals across three continents, who've built real careers and watched the recognition land somewhere else. The work doesn't speak for itself. It never has.
The Lab is for mid-career professionals who've been meaning to fix this for months. We fix it on one Saturday.
The Lab teaches the five-stage StoryBuilder EXTRACT Framework: Excavate, Translate, Align, Craft, Tune. Each stage solves what the previous one revealed.
The StoryBuilder Lab: 3-Hour Live Workshop ............. £297 value
(Walk in with nothing. Walk out with a working draft and your own EXTRACT Framework Template. Maximum 12 participants.)
BONUS 1: The StoryBuilder Translation Pack ............. £197 value
(6 modules plus a STAR Translation Appendix. AI prompts for Voice Profile, LinkedIn About, CV summary, "tell me about yourself," self-advocacy emails, and the Story Bank Builder. Works in Claude, ChatGPT, and Gemini.)
BONUS 2: The Story Bank Kit ............. £167 value
(The Career Database methodology guide. Year-by-year gated extraction, bi-weekly Brag Document routine, querying patterns, and the full Career Story Operating System.)
BONUS 3: The Excavation Cards ............. £97 value
(15 dictation-ready cards in three sets: The Facts, The Moments, The Meaning. The forensic-psychology questions that surface stories you've stopped seeing.)
Total Value: £758
Your Price: £97
Show up, do the work, and if you leave the Lab without a working draft of your career story, your ticket is refunded. Just reply to your confirmation email within 24 hours of the Lab. No questions asked!
Cohort 1 is the first time the Lab runs. Your feedback shapes v2. You're named in the early case studies, with consent. You get direct access to me through a private channel for three weeks after the Lab.
I'm Jonathan Edet. Petroleum engineer for over eighteen years, now building StoryBuilder. For most of my career, I did the work and assumed the work would speak. The day a senior manager said, "I can see what you did. I can't see what it was worth," was the day I started building this methodology. Cohort 1 is where it goes live.
I write a weekly newsletter, The Faceless Coach, read by over 360 subscribers, and I've published more than 150 essays on career storytelling on LinkedIn.
What if I can't attend live on 18 July? The Lab is live and unrecorded. Pair work, triad feedback, and the Consistency Check exercise only work in real time. If you can't make 18 July, hold for Cohort 2 (late summer, date to be announced).
Will the session be recorded? No. The Lab is built around private pair and triad work. Recording would change what people share. Your notes, your populated EXTRACT Framework Template, and the post-Lab Toolkit are what you keep.
What do I need to prepare? Light pre-work. You'll receive the Excavation Cards a week before the Lab. About 30 to 45 minutes of thinking and dictation, taken at your pace. You'll also complete the Career Story Scorecard as pre-work if you haven't already.
How is this different from career coaching? Career coaching focuses on what to do next. The Lab focuses on how to say what you've already done. Different problems, both legitimate. The Lab is a methodology workshop, not a coaching session.
What if I leave without a working draft? You won't. The methodology is designed to get you to a draft. But the guarantee stands: if it doesn't, reply to your confirmation email within 24 hours and your ticket is refunded.
How does the Toolkit arrive? The Translation Pack and Excavation Cards arrive the morning after the Lab. The Story Bank Kit arrives the following Saturday. The Authentic Advocate Guide and Quick Reference Pack arrive the Saturday after that. All five toolkit assets are in your hands within three weeks of the Lab.
Saturday 18 July 2026, 6pm UK time. 12 seats.
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